Considering having 4 color printing done?
Before looking for another 4 color printing company, take a look below at some valuable information to help you become a wiser consumer.
First – What is 4 color printing?
Full color brochures are single sheet documents usually printed using a full color printing process. The three different sizes that are considered standard by 4 color printing companies are 8-1/2 x 11 (standard page size), 8-1/2 x 14 (legal page size), and 11 x 17.
4 color printing acts as communication between you and the reader, letting the reader know what you can do for them. The full color brochure also represents you when you’re not there, and should do that in the best way possible.
Second - Establishing your 4 color printing Budget
Now that you have an idea of what 4 color printing is the next step is establishing your budget. Your budget will depend on a few key factors: Quantity, Distribution, and Quality. 4 color printing has changed dramatically due to the onset of digital and short-run printing. Computers have allowed most printers to abandon the high setup charges of the past and allow the customer to determine the quantity of their order.
Another key factor, distribution, needs to be considered when thinking about your 4 color printing budget. Will you be mailing your full color brochures? How will you ultimately get them into the hands of prospective clients?
The quality of your 4 color printing is most important. Getting a quality full color brochure should be your top priority. USA printing online guarantees top quality.
Considering these three key factors can help in determining your budget before starting your 4 color printing project. USA printing online will walk you through the steps for ordering and design services.
Third – Developing 4 color printing Content
The content and graphics of your 4 color printing are by far the most important part. When establishing effective 4 color printing it is essential to gather and establish all of your content and graphics before designing because any last minute content might contain errors. We will give you a final proof to check over before any printing is done.
4 color printing Tip: It has been estimated that 95% of all people tend to do what their peers do. Because of this, we suggest that one panel of your 4 color printing be devoted to testimonials from satisfied clients. Be sure that they point to specific benefits and results, if you can get a testimonial from a well-respected expert in your field.
Before developing content, ask yourself, what is this 4 color printing for? Is it a sales piece, or a hand out, or one that needs to be mailed? With a purpose in mind you can develop the content and when doing so consider the services you provide, information about what you do, how you do it, and what are the benefits from what you offer.
4 color printing Tip: Throw out the general words that mean all things to all people. When using words related to your field define them; it will make the reader more comfortable and receptive.
4 color printing Tip: An effective way to implement content is through bullet points. This helps the read scan through information instead of being bogged down by a lot of text.
All of your 4 color printing content should be persuasive, exude confidence in what you can offer, and convey a sense of quality and knowledge to the reader. If the reader feels you know what you are talking about then they will feel secure knowing that you can get the job done.
Fourth – Designing your 4 color printing
There are two things to consider when setting the layout of your 4 color printing; will it be a tri-folded full color brochure creating six panels or bi-folded full color brochure creating four panels, front and back.
Tri-folded 4 color printing has six panels, the inside and outside left, center, and right. Bi-folded 4 color printing has four panels, the inside and outside left and right.
The front cover should be simple and direct with the title of the full color brochure and any images located on the top half so wherever the full color brochure is placed it is easily read and stands out. As for the back cover it usually contains a biography, a mission statement that tells the reader what your company can do for them, credentials and/or affiliations. Don’t forget the contact information, like phone, address, fax, e-mail, etc this is essential with the back cover.
The bulk of content of your 4 color printing should be located in the inside panels. When designing this part of the full color brochure it is important to realize that when a reader opens your 4 color printing, the inside panels are not just two or three panels they are one visual field of information; they should be designed as one piece but still have the ability to stand on their own.
4 color printing Tip: When printing on one of these sizes you need to decide which type of printing will best suite your full color brochure. If your brochure is simplistic and uses only a couple of colors the one or two color brochure printing process would be the better way to go. If your brochure is complex and needs more colors the 4 color printing process works best.
Full color 4 color printing is usually designed to promote a business or company to its possible clients or customers. Whether you want a glossy or dull finish 4 color printing result, USA Printing Online can help with your 4 color printing needs.
Don't see the exact size you need? USA Printing Online can print just about any custom size full color brochure you request. Just click on the Custom Quote link to fill out an online quote form that will be sent straight to our 4 color printing estimator. USA Printing Online produces all full color brochures using a high definition line screen which makes your 4 color printing look first class. If you are not sure what type of paper to use on your 4 color printing project, just contact us for help. We want you to be pleased with your 4 color printing, so call us if you have questions.
4 color printing that involves folding must be designed with the proper panel sizes. For instance, tri-fold 4 color printing piece has two equal panels and one shorter panel. But don’t worry, all the correct panel sizes for just about any type of fold can be found by going to Templates on the main 4 color printing page.
Two common 4 color printing problems we encounter are low resolution images and no bleeds.
1) All the images used in your full full color 4 color printing design should be 250-300 dpi. Using images with less than 250 dpi can give a digitalized appearance. Using images over 300 dpi will not yield better results, just a larger file size.
2) Full full color 4 color printing that has image running off the edge of the finished sheet is called a bleed. The image or full color should extend out past the finished size by .125 (1/8) of an inch. This extra amount is what we will trim off to allow for the bleed.
4 color printing is a great way to advertise your business and products
4 color printing can be used to build an image for your company or for numerous other purposes. Full color product images show off your product many times better than black and white or one full color printing. A quality 4 color printing design helps distinguish real companies from "here today gone tomorrow" companies. Let USA Printing Online show you what a difference 4 color printing can make for you.
