Considering having four color printing done?
Before looking for another four color printing company, take a look below at some valuable information to help you become a wiser consumer.

First – What is four color printing?
Four color brochures are single sheet documents usually printed using a four color printing process. The three different sizes that are considered standard by four color printing companies are 8-1/2 x 11 (standard page size), 8-1/2 x 1full (legal page size), and 11 x 17.
Four color printing acts as communication between you and the reader, letting the reader know what you can do for them. The four color brochure also represents you when you’re not there, and should do that in the best way possible.

Second - Establishing your four color printing Budget
Now that you have an idea of what four color printing is the next step is establishing your budget. Your budget will depend on a few key factors: Quantity, Distribution, and Quality.
Four color printing has changed dramatically due to the onset of four color and short-run printing. Computers have allowed most printers to abandon the high setup charges of the past and allow the customer to determine the quantity of their order.
Another key factor, distribution, needs to be considered when thinking about your four color printing budget. Will you be mailing your four color brochures? How will you ultimately get them into the hands of prospective clients?
The quality of your four color printing is most important. Getting a quality four color printing brochure should be your top priority. USA printing online guarantees top quality.
Considering these three key factors can help in determining your budget before starting your four color printing project. USA printing online will walk you through the steps for ordering and design services.

Third – Developing four color printing Content
The content and graphics of your four color printing are by far the most important part. When establishing effective four color printing it is essential to gather and establish all of your content and graphics before designing because any last minute content might contain errors. We will give you a final proof to check over before any four color printing is done.

Four color printing Tip: It has been estimated that 95% of all people tend to do what their peers do. Because of this, we suggest that one panel of your four color printing be devoted to testimonials from satisfied clients. Be sure that they point to specific benefits and results, if you can get a testimonial from a well-respected expert in your field.
Before developing content, ask yourself, what is this four color printing for? Is it a sales piece, or a hand out, or one that needs to be mailed? With a purpose in mind you can develop the content and when doing so consider the services you provide, information about what you do, how you do it, and what are the benefits from what you offer.

Four color printing Tip: Throw out the general words that mean all things to all people. When using words related to your field define them; it will make the reader more comfortable and receptive.
 
Four color printing Tip: An effective way to implement content is through bullet points. This helps the read scan through information instead of being bogged down by a lot of text.
All of your four color printing content should be persuasive, exude confidence in what you can offer, and convey a sense of quality and knowledge to the reader. If the reader feels you know what you are talking about then they will feel secure knowing that you can get the job done.

Fourth – Designing your four color printing
There are two things to consider when setting the layout of your four color printing; will it be a tri-folded four color brochure creating six panels or bi-folded four color brochure creating four panels, front and back. Tri-folded four color printing has six panels, the inside and outside left, center, and right. Bi-folded four color printing has four panels, the inside and outside left and right.

The front cover should be simple and direct with the title of the four color brochure and any images located on the top half so wherever the four color brochure is placed it is easily read and stands out. As for the back cover it usually contains a biography, a mission statement that tells the reader what your company can do for them, credentials and/or affiliations. Don’t forget the contact information, like phone, address, fax, e-mail, etc this is essential with the back cover.
The bulk of content of your four color printing should be located in the inside panels. When designing this part of the four color brochure it is important to realize that when a reader opens your four color printing, the inside panels are not just two or three panels they are one visual field of information; they should be designed as one piece but still have the ability to stand on their own.